Monday, June 20, 2016

THE MOJO SINGERS


#1

The song was written as a 60-second jingle by Allan Johnston, Alan Morris and other creative staff at the Sydney advertising agency Mojo in 1978 to promote the second season of Kerry Packer's rebel cricket competition World Series Cricket for the Nine television network. The song eulogised players such as Dennis Lillee, the Chappell brothers Ian and Greg and Rod Marsh, used the limerick metre in its verse structure and ended with the refrain, "C'mon Aussie, c'mon, c'mon" sung again and again.

The popularity of the chorus and the success that the new cricket competition enjoyed in the 1978/79 summer season inspired the Mojo agency to recut the track and release it as a single in 1978. The jingle's double limerick was split into two, additional refrains were added and a 2' 15" version was produced for radio release and sale. Performed by the Mojo Singers (including Allan Johnston and other agency and recording studio personnel), it topped the charts in Australia for two weeks in Jan 1979.


No comments:

Post a Comment